If you’ve recently used a WordPress plugin like WordApp to create a mobile app for your blog or business, you’re ready to start selling your app to your readers; however, this isn’t as easy as putting your app on the Google Play or Apple App stores. There are hundreds of thousands of apps fighting for your reader’s attention, and you need to be proactive if you want to see any download activity. Strategies such as app store optimization can help your app get noticed by using keywords and phrases similar to search engine optimization. Using app SEO can help you get more attention for your mobile app.
Names Go A Long Way
We all know how important first impressions are. The name of your app is the first thing people will see, so the app’s name should reflect the purpose in a catchy way while still being relevant and unique. Avoid using special characters since some app stores won’t display special characters and this may cause your app’s name to look strange. A creative name could be enough to get a download, and a bad name could cause users to turn to a competitor, so make sure you spend ample time choosing the best name for your mobile app.
Keywords are by and large the most important element to your app store optimization. These keywords help customers find you using relevant search terms. These keywords should be related to your brand, and you can even use your website’s keywords for your app store SEO. To find the best keywords for your app, think of what phrases your potential clients will use to find an app like yours. From there, you can come up with a list of great keywords to use for your app store optimization.
Rock Your Description
Now that you have your keyword list, where should you put all those great search terms? In your description, of course! Not only should the description tell your readers what your app does and why they should use it, it is also a great way to get some keywords into your content so they will be picked up by the app store’s search. It is important, however, that you integrate them as naturally as possible. If your description is too stuffed with keywords, it will be hard to read and won’t give your potential customers the information they’re looking for.
Pictures Attract Downloads
The picture or logo you select for your app can be extremely helpful when attracting attention from new clients. Most people will tell you they don’t judge a book by its cover, but if your logo isn’t great or competitor has a nicer one, you could lose a customer that way. If you’re not great at creating logos, you may need to hire a graphic designer to help you create something that will attract attention.
Flaunt Your Reviews
Most app store users will read a full page of reviews or more before deciding to download your app. Your reviews are extremely important to your app store optimization. Not only can users filter their results by rating, but bad reviews could turn your potential customer to a competitor. If you’re getting reviews pointing out issues with your app, make sure you fix them as soon as possible. You should also respond to any reviews that are either extremely good or bad. This level of communication will further attract customers to your app.
If you’ve used a great WordPress plugin like WordApp to create a mobile app for your business, now’s the time to focus on app store SEO and bring in the downloads! With app store optimization, you can easily get your app noticed and bring in more customers.